When putting together your marketing strategy, it is essential that you include social media. Social media provides a non-intrusive way to interact and engage with your audience while providing updates about your business and the services you offer. That said, you can still encounter issues here. These are some of the key examples to be aware of.
Low Engagement
First, you could be struggling with low levels of engagement across your social media networks. Low levels of engagement can be due to a wide variety of issues. For instance, you might find that you are posting the wrong type of content for your target audience. Or, you could be posting the wrong content for a specific social network. You might also not be providing enough variety in terms of the content that you publish. These issues are easy to resolve, but you will need to dive in and complete some research using tools like Google analytics.
Bot Trouble
AI is everywhere these days. If you’re running a business, then it’s impossible to avoid. AI can be useful however it can also cause new problems for business owners and social media managers in particular. For instance, you could have an Instagram bot problem. Instagram bots can push up your number of followers while leaving you with a low level of engagement. This means that your social media strategy is never going to deliver the right results. It’s worth completing an audit of your followers and clearing out the ones that could be negatively impacting your numbers.
Negative Responses
Another issue that you might have to contend with is negative responses. There are a few reasons why you could receive a negative response from people due to the content you decide to post on social media. They might decide that your content isn’t relevant to your brand. Or, they could use your social media post to draw attention to poor customer service. This is quite a common conundrum as a lot of people will turn to social media to voice their displeasure at a solution like this. If this happens, it’s important to respond the right way. Be polite, be civil, and try to provide a solution to their issue.
The Right Content
Finally, you need to ensure that you are posting the right content on your social media channels. While it’s tempting, and certainly easier to simply repost all your content on different channels without modifying it, this won’t provide you with results. Instead you need to adjust the content accordingly for each channel. For instance, Twitter will provide a quick update on your company. In contrast, you can use Instagram for more visual content. LinkedIn posts if you are running a B2B business should be more thoughtful and offer depth on a chosen topic.
We hope this helps you understand some of the key issues that you can face when you are running a social media campaign. By correcting these problems, you will be able to strengthen your business and ensure that your company is able to fire on all cylinders.
Money-Smart Millennials 
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