If you’re attempting to achieve success as a freelancer and to keep building your burgeoning business into something that’s a lot more sustainable and potentially lucrative, then it’s always wise to be on the lookout for how you can expand your offerings. If you’re not able to keep yourself as busy as you would like, or you’re simply looking for more lucrative ways of working, then take the time to explore the different ways you can bring something new and valuable to the table.
Add Copywriting And Content Strategy Services
If you’ve worked in marketing long enough, then you have certainly heard the saying “content is king.” Copywriting and content strategy can both definitely increase your value as a freelancer. Those who aren’t marketing-minded can often have difficulty ensuring that their expertise and value match with a fitting message or tone, or have trouble consistently putting out content. Offering blog writing, landing page content, or email sequences alongside your marketing services creates a seamless solution for clients. You position yourself as a one-stop shop that not only promotes content but also crafts it. Aside from helping clients save time, you can improve their overall campaign performance and help them more effectively reach more potential conversions.
Help Them Automate Their Marketing Efforts
One of the biggest problems any growing business faces with marketing is that it can take a lot of time; time that they might not be able to spend themselves. While you can provide services directly to do them on their behalf, a lot of businesses are starting to turn towards marketing automation tools that can help them launch and manage campaigns more efficiently. From email campaign tools to social media management software, these solutions can help them save a ton of time and energy. You can position yourself as both a strategic advisor and hands-on technician. Automation services also lend themselves to monthly retainers through ongoing campaign optimization, list management, and performance tracking. This can help you secure recurring income, instead of replacing your own services through automation.
Provide Paid Advertising Services
Ad campaigns can play a huge role in the marketing plans of your clients, and having the ability to make the most effective use of their advertising budget can make you a valuable service provider, as well. A lot of businesses, especially small and medium businesses, want ot run ads but can get overwhelmed by the complexity of the platform on offer. If you’re already skilled in audience targeting and campaign strategy, you can quickly transition into managing PPC accounts. You can start small, offering audits or test campaigns, and grow into full-service management. One of the big benefits of getting competent at managing ad campaigns is that you can use analytics to easily prove the worth of your services, as well.
Teach The Marketing Skills They Need
Many business owners and their teams are in a constant, though often slow, transition in their marketing. They may aim to bring it in-house in the long term, where they can more effectively control their own costs. If you have the experience and results that you need to show your expertise in the subject matter, you can start to teach marketing online, helping your clients and others learn the same principles and techniques that you apply. From live webinars to virtual workshops and online course materials that learns can study independently, you can cover a wide range of topics, from social media growth to email marketing basics or SEO for beginners. Aside from helping you stay involved with your clients for longer, even as they transition out of outsourcing their marketing, teaching also helps you better position yourself as a thought leader in the industry.
Create And Sell Your Own Templates And Resources
Let’s stick with the theme of making yourself valuable beyond the traditional lifespan of a marketing client. As clients transition towards handling their own marketing efforts, they may look for examples of strategies and tools that have worked for other professionals. To that end, turning your expertise into digital products, like social media calendars, email marketing templates, ad copy swipe files, or campaign planning worksheets, can see you play a pivotal role in helping that transition. It’s a good way to build passive income and diversify your earnings, especially if you can offer them as a “graduate package” to those who have relied on your services in the past.
Get Into Consultations
There are going to be clients who want to make use of your expertise but may not want to outsource their marketing. For them, offering standalone marketing audits and consultations can help you sell your strategic skills without having to provide the ongoing execution. By providing one-time audits of their website, SEO, social media, or email marketing, you help them uncover missed opportunities and prioritize improvements, be it through detailed reports or meetings (online or offline). Of course, this can be integrated as part of a recurring revenue strategy, as you can demonstrate to clients the benefits you could offer by working directly on their marketing, as well.
Collaborate To Increase Your Service Offerings
When you’re trying to expand your offerings, it doesn’t mean that you have to do it all yourself. Forming partnerships with other professionals, be it freelancers who specialize in areas you don’t, or white-label marketing service providers, can see you offer a much fuller suite of services without having to take on a ton more work. You can offer more comprehensive packages, with services like graphic design, web development, or video efforts while still keeping your current set of technical skills. This kind of collaboration sees you remaining as the point of contact and strategist, but allows you to outsource some of the more technical aspects of the work to those better equipped to handle them efficiently. It can help you better position yourself as your clients’ one-stop shop for marketing expertise.
Marketing freelancers play a bigger part in the economy of online branding than ever before. There certainly is room for you to expand and find the niches that might become your main breadwinners in the future; you just need to find those that work best for you.
Money-Smart Millennials 
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